Indo Firex has entered a new chapter with the introduction of its new identity, Indo Firex, Rescue & Disaster Expo & Forum, reflecting the growing integration of fire protection with rescue, disaster management, along with occupational safety and health.
The rebranding activity was held on Tuesday, 11 August 2026 and was attended by representatives from the Ministry of Home Affairs of the Republic of Indonesia, the National Search and Rescue Agency (Basarnas), the Fire and Rescue Service of DKI Jakarta, the Directorate of Civil Service Police Unit (Satpol PP), and the Chairman of APTIKNAS, alongside industry stakeholders. The activity took place as part of the co-located Indo Water, Indo Waste & Recycling, Indo Renergy & Electric, Indo Security, and Indonesia International Smart City Expo & Forum 2026, which are being held from 11–13 August 2026 at JIExpo Kemayoran, Jakarta, Indonesia.
Opening the agenda, the Director General of Regional Administration Development, Ministry of Home Affairs of the Republic of Indonesia, said in his remarks, “This rebranding marks an important momentum to strengthen our perspective and direction for future development. With the new identity, we are not only focusing on firefighting, but also expanding our approach to prevention, preparedness, response, rescue, recovery, resilience, and innovation*. We are not only talking about products, but also more comprehensive solutions. Various equipment, such as firefighting equipment, vehicles, sensors, and safety devices, should
also be viewed as part of an increasingly connected and adaptive integrated safety ecosystem.”
As the organiser of Indo Firex, PT Napindo Media Ashatama (Napindo) views the rebranding as part of its commitment to keeping the exhibition relevant to the changing needs of the industry. Samuel Octaviano Wajong, Sr. Sales Manager of Napindo, said the expanded identity reflects the evolving landscape of the industry, where fire protection is increasingly interconnected with rescue, disaster management, and occupational safety and health, while emergency response forms an essential part of this broader ecosystem.
“As the industry continues to evolve, Napindo must evolve with it. Through this new identity, we aim to better reflect the increasingly interconnected needs of fire protection, rescue, disaster management, and occupational safety and health, with emergency response playing an essential role across this ecosystem.”
Since 2003, Indo Firex has served as a dedicated platform for the fire protection industry, bringing together manufacturers, suppliers, government representatives, professionals, and end users. Over the years, the industry has evolved to encompass a wider range of technologies and solutions, including rescue technologies, disaster response solutions, Personal Protective
Equipment (PPE), along with occupational safety and health solutions.
In response to this development, Indo Firex, Rescue & Disaster Expo & Forum will officially be implemented starting from the 2027 edition. The new identity will bring the fire protection, rescue, disaster management, and occupational safety and health sectors together under a more comprehensive business platform.
For Napindo, the rebranding is expected to further strengthen the exhibition’s role as a platform for industry stakeholders to connect, exchange knowledge, showcase technologies, and explore opportunities across the broader safety and resilience ecosystem. Through the expanded platform, Napindo hopes to encourage stronger collaboration among industry players, government, professionals, and end users, while supporting efforts toward a safer, better-prepared, and more resilient future.
For more information, go to: www.indofirex.com
